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ACE for Advertisers (AFA)

Your Foundation for Video Campaign Management

 

Managing video campaigns is very different from managing display campaigns, because display banners are HTML, while video players are software, and viewing devices and player technologies are constantly evolving. Fortunately, advertisers, agencies, and trading desks in search of a solution for the entire video campaign lifecycle need look no further.

 
ACE for Advertisers is the first end-to-end, buy-side video campaign management system architected to serve the needs of media agencies, advertisers, and agency trading desks. Built on the proven ACE technology platform, which serves more than 1 billion impressions per month, ACE for Advertisers provides an enterprise-class solution and professional services that mitigate the complexity of video ad campaign management.
 
ACE for Advertisers gives advertisers and agencies the means to:
  • Create private ad networks and purchase premium inventory at scale from direct publishers or any video ad network or exchange, including YuMe’s network of 600+ premium publishers.
  • Streamline processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics.
  • Deliver video ads to online, mobile and connected TV devices to reach consumers whenever and wherever they’re watching video.
  • Leverage data and insights from YuMe as well as in-house or third party providers, such as comScore, Quantcast, BlueKai, Datran and eXelate, for accurate audience targeting capabilities. 
  • Utilize our ad operations, creative, data, integration, and research services to ensure success.
  • Optimize ad spend across publishers, ad networks, and exchanges to achieve greater reach, campaign performance, and ROI.
ACE for Advertisers is more than a next generation video ad server; it is an “exchange ready” optimization platform. ACE for Advertisers can access any inventory supply, with no lock-ins. And, it is compatible with whatever you’re using today. ACE for Advertisers integrates with leading display advertising solutions like DFA/Mediavisor and Atlas, as well as supporting VAST and VPAID to fit into your campaign management workflow without disruption.