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Delivering the Essentials of Video Advertising
As the leading, relevant video advertising technology company, YuMe understands the needs of marketers and their agencies to deliver results through effective and efficient delivery of their video campaigns across all screens.With world class customer support, brand-safe content, unmatched data and analytics, powerful reporting, and tremendous reach, we offer the tools marketers need to make connections with consumers and meet their campaign goals. The Connected Audience Network-powered by ACE technology-provides clients with all essentials of video advertising and beyond.
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Ad visibility technology assures every impression can be seen: The reality of online advertising is that your ad could be displayed below the fold and never seen. YuMe's advanced Viewport Detection technology determines where the video player is on the page and only displays your video ad when it is visible on the screen. This industry-first security solution is not yet offered by any other video advertising company.Watch how YuMe's Ad Visibility technology works. |
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Brand safety controls that address content syndication: Many video content providers syndicate their content, so even though you may sign up to advertise with them on their site, you cannot be assured that your ads will not run on a different syndication partner site. Brand advertisers should never run a campaign without assurances that there are distribution black or white lists to control where ads are played. Find out more about how we safeguard your brand. |
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The reach of TV with the power of digital:One of the key brand advertising benefits of TV is its ability to deliver an audience at scale. The widespread emergence of high-definition, broadband-connected screens has overcome traditional online video’s inability to match that scale. Every TV campaign and video creative asset can now be complemented with a true, three-screen campaign delivering a connected audience at scale. |
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Video Ad placement on professionally-produced content maximizes brand equity: Brand messages should not be placed next to user generated video content; they need to be paired with high-quality video content. As the video marketplace has matured it has begun to segment into premium, torso, and long tail content. YuMe has developed strong relationships with premium, torso short form video content publishers that provide high-quality, brand-safe, economical reach. |
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Premium, 100% in-stream video inventory on the center of the screen: User-initiated, well-lit video ad placements in large, screen-centered video players result in the greatest brand uplift metrics. Not every video impression on a given publisher site is created equal. YuMe constantly monitors the performance of every possible placement within the site and video content to derive a Placement Quality Index. This score helps our advertisers maximize the value of every brand impression across the Connected Audience Network. |
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Highly interactive video ad units for immediate brand engagement: Socially rich, highly-engaging ad units drive brand awareness, favorability, recall and ultimately help purchase intent. The real value of digital to a brand advertiser is its flexibility and extensibility allowing for true innovation. YuMe runs a video advertising Innovation Lab where we are constantly evolving and enhancing the next generation of ad units. See YuMe Interactive Ads in action! |
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Advanced audience targeting for relevant reach: Reaching the right audience using a variety of targeting techniques ensures that each brand reaches its target audience at the desired scale. YuMe’s Relevance Engine always matches the right ad to the right person, on the right website, in the right context every time that person clicks play. Learn more about YuMe's audience targeting capabilities. |
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Powerful analytics for brand performance optimization: The core benefit of video ad distribution on connected devices is having instant insight into campaign performance. Armed with immediate, actionable insights, video ad networks and publishers have the necessary tools to optimize video ad campaigns on the fly. |
