YuMe Named AlwaysOn Onmedia 100 Winner

Company Selected as Technology Innovator in Online Video Advertising

Redwood City, CA—January 22, 2009—YuMe, the leading video advertising platform and largest dedicated video ad network on the Web, today announced that it has been selected to the 2009 OnMedia 100 List.  The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces.  YuMe was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

“We are honored to be selected as an OnMedia 100 Winner for our technological innovations in online video advertising,” said Michael Mathieu, CEO of YuMe. “It is extremely rewarding for our team to be recognized for its efforts to ensure video performs for advertisers and that publishers maximize the value of their video content.”

YuMe and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2–4.  This two–and–a–half day executive conference is co–presented by Forbes and will feature presentations and high–level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn.  “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders.  The AlwaysOn editorial team conducted a rigorous three–month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website

About YuMe

YuMe is the first dedicated video advertising network and ad management platform built exclusively for the new world of Web video.  With 400+ websites and more than 500 million video streams per month, the YuMe network provides both audience scale and quality reach for advertisers.  The YuMe ad management platform gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV.  Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network.  In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open–media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free–market, merit–driven approach to reporting and event programming.  No other media brand has dared to create such open interaction with its readers and event participants.