YuMe, Somagirls.Tv In First–Ever “Any Device” Ad Distribution Deal

YuMe to Give somagirls.tv Capability to Send Ads Surfing Along with Content So Ads Get Displayed Wherever Content is Played – Mobile, PC and more

Redwood City, CA—May 21, 2007—YuMe, the first dedicated online video advertising network created and optimized for broadband video, said today it will partner with somagirls.tv in a first–of–its kind deal that will give the global interactive media and entertainment network the ability to sell and serve advertising into any of its content regardless of where it’s published and regardless of what platform it is played on, such as broadband, mobile, IPTV, VOD or in a virtual world.

Through global distribution partners like Veoh, MediaZone, BitTorrent and virtual world Whyville.net, somagirls.tv reaches a worldwide audience of 250 million viewers and 2 billion mobile phone users.

The partnership with YuMe will allow somagirls.tv for the first time to serve advertising into the content it syndicates to over twenty major distribution partners. The ads are dynamically served into the media content and they are displayed on whatever device is used to view this content, downloaded or streamed, even after syndication. somagirls.tv ad clients will also now get real–time measurement on campaigns so that creative can be optimized for effectiveness.

“We’re very pleased to unveil this “any device” ad platform with one of the most innovative online media companies in the world,” said Jayant Kadambi, co–founder and CEO of YuMe. “Now somagirls.tv advertisers will gain new capabilities to target, distribute and measure effectively the video advertising they run in this targeted, rich content.”

somagirls.tv explores a myriad of topics organized into various channels, geared to educate, entertain and engage young women of diverse interests. A sampling of current somagirls.tv channels include health, beauty, travel, fashion, soul and more. Beginning today, somagirls.tv will also feature original content from popular animation studios Toonz Animation, Enoki Films USA, Intense Animation and Pop 6 Studios to further round out its offerings.

“As a leading source of interactive “how to” video content for young women around the world, we pride ourselves on knowing our audience and industry well,” said E.C. Morgan, CEO and President, Soma Management, LLC, who added “Through YuMe, we can now take full advantage of existing revenue models like pay-per-view/download and advertising supported content, as well as gain better insights into how individuals engage with our unique lifestyle programming.”

Introducing these capabilities to centralize the monetization of syndicated content through partnering with somagirls.tv marks another first for YuMe, which began powering the first ads in downloaded P2P content on sites like BitTorrent and Vuze.com earlier this year. According to eMarketer, the online video advertising market is predicted to grow to $3 billion by 2010 from $420 million in 2006.

About YuMe

YuMe is the first dedicated broadband video advertising network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms — web, downloads, mobile and IPTV. YuMe is a privately held company backed by Khosla Ventures, Accel Partners and BV Capital. YuMe is headquartered in Redwood City, CA. For more information, visit www.yumenetworks.com.

About Soma Management

Soma Management is a digital media and entertainment company that focuses on original lifestyle content for young girls and women in the area of beauty, fashion, health, travel and entertainment news. Soma Management produces, agregates and distributes content worldwide to broadband, mobile, IPTV, VOD and into select virtual worlds. Soma Management is located in San Francisco, CA. For more information please visit www.somamanagement.com.