YuMe In The News http://www.yume.com/news/news.php YuMe rolls out ad platform for HTML5 videos http://www.internetretailer.com/2010/08/12/yume-rolls-out-ad-platform-html5-videos Internet Retailer 12 August 2010 Publishers look to monetize mobile video in HTML5 environment http://www.mobilemarketer.com/cms/news/advertising/7025.html Mobile Marketer 9 August 2010 YuMe Rolls Out Support for HTML5 Video Ads http://newteevee.com/2010/08/04/yume-rolls-out-support-for-html5-video-ads/ NewTeeVee 4 August 2010 YuMe opens Santa Monica office articles/yume_office_redirect_071410.php San Francisco Business Times 14 July 2010 YuMe To Offer Brand Security Capabilities articles/mediapost_redirect_062110.php MediaPost 21 June 2010 YuMe to Roll Out New Ad Verification Tool articles/mediaweek_redirect_062010.php Mediaweek 20 June 2010 Want the Job? Tell Him the Meaning of Life articles/nyt_redirect_061810.php The New York Times 18 June 2010 Digital Content Today: Online Video Hits The Masses articles/digiday_redirect_060310.php Digiday:Daily 03 June 2010 A beginner's guide to online video advertising articles/emediavitals_052010.php E-Mediavitals 20 May 2010 Quick Hits: Geek Consolidation and YuMe’s Support System articles/adotas_redirect_051410.php Adotas 14 May 2010 YuMe Will Include Open Source Platform articles/digiday_redirect_051310.php Digiday:Daily 14 May 2010 Five Questions With...YuMe’s Jayant Kadambi articles/five_questions_042510.php NewTeeVee 25 April 2010 YuMe moving to historic Redwood City space articles/svbizj_redirect_042010.php Silicon Valley / San Jose Business Journal 16 April 2010 YuMe Includes Silverlight articles/mediapost_redirect_041310.php MediaPost 13 April 2010 YuMe to Integrate Online Video Ads into Microsoft Silverlight articles/beettv_redirect_041310.php Beet.TV 13 April 2010 Step Away from the TV and Find Your Audience Online articles/online_media_040210.php MediaPost 2 April 2010 Engaging Solutions articles/mediapost_redirect_030110.php MediaPost 1 March 2010 Video Ad Start-Up YuMe Raises $25 Million articles/nyt_redirect_021710.php New York Times 17 February 2010 Video Advertising Afterschool Session: Understanding Video Ad Impressions articles/mediapost_redirect_012710.php MediaPost Blogs 27 January 2010 Former CBS Interactive Exec McLernon Heads to YuMe articles/adotas_redirect_012610.php Adotas 26 January 2010 YuMe Names McLernon To CRO Post articles/mediapost_redirect_012510.php MediaPost News 25 January 2010 Accounts, People & Miscellany articles/nytimes_redirect_012410.php New York Times 24 January 2010 YuMe adds interactive features to video ads articles/digitalbeat_redirect_011910.php DigitalBeat 19 January 2010 YuMe Adds 'Triple Play' Ads articles/mediapost_redirect_011910.php Media Post News 19 January 2010 4 Items Worth Noting for the Dec 14th Week (New pre-roll ad data, Paramount movie clips, Thwapr mobile, next week's preview) articles/videonews_redirect_121809.php Video Nuze 18 December 2009 Kids Are Clicking On Video Ads (Grown-Ups Not So Much) articles/mediapost_redirect_121709.php Media Post News 17 December 2009 2010 Survival Guide: Agencies articles/omma_redirect_120309.php OMMA Media Post Blogs 1 December 2009 Deal Brings Overlay Ads to Live-Streamed Videos articles/ooyala_clickz.php ClickZ 17 November 2009 Ooyala in Broadband Video Overlay Advertising Partnership with YuMe articles/ooyala_interactivetv.php InteractiveTV Today 17 November 2009 Advertisers Demand Metrics around Online Video Usage http://www.beet.tv/2009/11/advertisers-demand-data-on-where-video-ads-live.html Beet.tv 4 November 2009 Custom Video Creative Yields Three Times Click-Through, YuMe CEO http://www.beet.tv/2009/11/custom-video-creative-yields-three-times-clickthrough-yume-says.html Beet.tv 2 November 2009 Online Video’s Sexiest Category: Staid Old Package-Goods Players articles/sexiest_cat_adage.php Advertising Age 2 November 2009 Pre-Roll Ads Dominate Online Video....but View-through Rate is Just 70 Percent, Study http://www.beet.tv/2009/10/prerolls-still-dominate-but-custom-online-video-spots-more-effective-yume-study-says.html Beet.tv 20 October 2009 Land Rover Taps YuMe To Bring Real-Time Info To Video Ads articles/land_rover_mediapost.php MediaPost News 28 September 2009 YuMe, AutoTrader.com Deal Offers Behavioral Targeting for Video Ads articles/autotrader_clickz.php ClickZ 17 August 2009 AutoTrader.com Access, YuMe Partner to Present Videos articles/autotrader_auto_remarketing.php Auto Remarketing 17 August 2009 MSNBC.com to Monetize its Videos Throughout the Web articles/msnbc_monetizes_beettv.php BeetTV 12 August 2009 ExtendMedia Adds New Members to its Advertising Partner Program articles/extendedmedia_interactivetv.php Interactive TV Today 12 August 2009 VivaKi Adds Partners to Lane Two of The Pool articles/vivaki_clickz.php ClickZ 5 August 2009 More Partners Dive Into VivaKi's Pool articles/vivakis_pool_mediapost.php MediaPost News 3 August 2009 RAM: Monkey See articles/RAM_monkey_see_omma.php OMMA Magazine 1 June 2009 YuMe/Mindshare’s iGRP is Another Important Building Block for Video Ads articles/yume_mindshare_igrp_videonuze.php Video Nuze 8 April 2009 YuMe and Mindshare Partner to Introduce Online GRP articles/yume_mindshare_partner_clickZ.php Click Z 7 April 2009 Mindshare, YuMe Partner on iGRP Metric articles/yume_mindshare_igrp_mediaweek.php MediaWeek 6 April 2009 Mindshare’s New Metric for Web Video: Gross Ratings Points articles/mindeshares_new_metric_adage.php Advertising Age 6 April 2009 Reckitt–Benckiser to Shift $20 Million to Web From TV articles/reckitt_benckiser_adage.php Advertising Age 30 March 2009 Advertising gets mobile articles/advertising_gets_mobile_sv_journal.php Silicon Valley Business Journal 6 March 2009 Weeding through the mess of video metrics articles/weeding_through_the_mess_of_video_metrics.php iMedia 25 November 2008 Scaling The Video Opportunity articles/scaling_the_video_mediapost.php Scaling The Video Opportunity MediaPost's Behavioral Insider 3 October 2008 Credit Crisis Spreads a Pall Over Silicon Valley articles/credit_crisis_nyt.php The New York Times 2 October 2008 Online Video: Here to Stay articles/online_video_here_to_stay_clickz.php ClickZ 16 September 2008 YuMe Bounces Back Into Ad Network Top 10 articles/yume_bounces_back_mediapost.php Media Post 18 August 2008 Between a rock and YouTube, video execs see promise articles/between_a_rock_cnet.php CNET 8 August 2008 Microsoft to Use YuMe to Place Ads in Videos articles/microsoft_wsj.php Wall Street Journal 16 June 2008 YuMe’s AdMe and NetworkMe Address Industry Pain Points articles/adme_networkme_videonuze.php Video Nuze 28 April 2008 Advertisers shun user generated video articles/advertisers_shun_ap.php Associated Press 16 March 2008 Hollywood Tests Tolerance For Ads With Online Video articles/hollywood_tests_tolerance_wpost.php Washington Post 12 March 2008 Google Plans Push to Sell Ads to Appear Inside Videos articles/google_plans_push_sell_ads_nyt.php The New York Times 21 February 2008 Google to sell display ads in Web videos articles/google_to_sell_display_ads_reuters.php reuters 21 February 2008 NBCU Taps YuMe for ‘Direct’ Ads articles/nbcu_taps_yume_mediaweek.php Media Week 22 January 2008 NBC Taps YuMe to Monetize Fledgling Content Download Service articles/nbc_taps_yume_clickz.php Click Z 22 January 2008 comScore Media Metrix Releases Top 50 U.S. Web Rankings for December articles/comscore_media_metrix_msn.php MSN 15 January 2008 A Match Made in Heaven articles/a_match_made_in_heaven_omma.php OMMA Magazine 5 November 2007 Making money from file–sharing articles/making_money_from_file_sharing_latimes.php Los Angeles Times 5 November 2007 Microsoft Video Crossing Platforms articles/microsoft_video_crossing_platforms_nyt.php New York Times 27 September 2007 Microsoft Brings Web Video and Ads to Home TVs articles/microsoft_brings_web_video_and_ads_clickz.php Click Z 27 September 2007 Adobe Goes Deeper with Flash articles/adobe_goes_deeper_with_flash_newteevee.php NewTeeVee 6 September 2007 YuMe Launches New Video Ad Formats articles/yume_launches_new_video_ad_formats_redherring.php Red Herring 20 August 2007 Covering Bases, Video Ad Network YuMe Offers Many Ad Formats articles/covering_bases_video_ad_network_clickz.php Click Z 20 August 2007 Making money in online video articles/jk_making_money_in_online_video_sfexaminer.php San Francisco Examiner 25 June 2007 The Revolution of Video Advertising articles/revolution_entrepreneur.php Entrepreneur Magazine 30 May 2007 Maybe There Actually Is a Way to Monetize Online Video Upstart YuMe Can Track Content as It Travels Across Web articles/newsletter_madison_vine.php Madison & Vine 17 May 2007 Barrage a Trois? Middlemen Clamor for Piece of Digital–TV Action articles/barrage_adweek.php Ad Week 9 April 2007 BitTorrent to Serve Up Ads articles/bittorrent_serve_ads_redherring.php Red Herring 3 April 2007 Targeting ads into video downloads articles/startup_extends_ads_msnbc.php MSNBC 2 April 2007 YuMe, BitTorrent Team to Run Video Ads in Content articles/yume_bittorrent_mediaweek.php Media Week 2 April 2007 Targeted real–time ads reach downloaded content articles/targeted_real_time_cnet.php CNET 2 April 2007 YuMe Launches P2P Video Campaign for Eidos Interactive over BitTorrent articles/yume_launches_p2p_clickz.php ClickZ 2 April 2007 Start–Up Aims to Improve Ad Targeting for Online Video Content articles/startup_aims_clickz.php ClickZ 5 March 2007