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	  <title>Press Releases</title>
	  <link>http://www.yume.com/news/releases.php</link>
	  <description></description>
	  
	  <item>
		<title>YUME ANNOUNCES SUPPORT FOR HTML5</title>
		<link>8_05_10_html5_pr.php</link>
		<description>YUME ANNOUNCES SUPPORT FOR HTML5</description>
		<pubDate>05 August 2010</pubDate> 
	  </item>
	  
	   <item>
		<title>YUME OPENS NEW SALES OFFICE IN SANTA MONICA</title>
		<link>7_14_10_Santa_monica_pr.php</link>
		<description>YUME OPENS NEW SALES OFFICE IN SANTA MONICA</description>
		<pubDate>14 July 2010</pubDate> 
	  </item>
	  
	   <item>
		<title>YUME ANNOUNCES PROACTIVE BRAND SECURITY SOLUTIONS TO PREVENT UNDESIRABLE IMPRESSIONS IN ONLINE VIDEO AD CAMPAIGNS</title>
		<link>6_21_10_brand_pr.php</link>
		<description>YUME ANNOUNCES PROACTIVE BRAND SECURITY SOLUTIONS TO PREVENT UNDESIRABLE IMPRESSIONS IN ONLINE VIDEO AD CAMPAIGNS</description>
		<pubDate>21 Jun 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME NAMED TOP 50 STARTUP AT TIECON 2010</title>
		<link>5_14_10_tiecon_pr.php</link>
		<description>YUME NAMED TOP 50 STARTUP AT TIECON 2010</description>
		<pubDate>14 May 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME ANNOUNCES SUPPORT FOR OPEN SOURCE MEDIA FRAMEWORK</title>
		<link>5_11_10_open_source_pr.php</link>
		<description>YUME ANNOUNCES SUPPORT FOR OPEN SOURCE MEDIA FRAMEWORK</description>
		<pubDate>11 May 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME ANNOUNCES SUPPORT FOR SORENSON 360</title>
		<link>5_11_10_sorenson_360_pr.php</link>
		<description>YUME ANNOUNCES SUPPORT FOR SORENSON 360</description>
		<pubDate>11 May 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME EXPANDS OFFICE INTO REDWOOD CITY LANDMARK</title>
		<link>4_16_10_office_rwc_pr.php</link>
		<description>YUME EXPANDS OFFICE INTO REDWOOD CITY LANDMARK</description>
		<pubDate>16 April 2010</pubDate> 
	  </item>
	  
	   <item>
		<title>YUME ANNOUNCES SUPPORT FOR MICROSOFT SILVERLIGHT</title>
		<link>4_13_10_silverlight_pr.php</link>
		<description>YUME ANNOUNCES SUPPORT FOR MICROSOFT SILVERLIGHT</description>
		<pubDate>13 April 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME EXPANDS LEADERSHIP WITH APPOINTMENT OF MICHAEL HUDES AS EXECUTIVE VICE PRESIDENT</title>
		<link>2_23_10_hudes_pr.php</link>
		<description>YUME EXPANDS LEADERSHIP WITH APPOINTMENT OF MICHAEL HUDES AS EXECUTIVE VICE PRESIDENT</description>
		<pubDate>23 February 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME RAISES $25 MILLION TO HELP TV ADVERTISERS BUY ONLINE VIDEO AUDIENCES</title>
		<link>2_17_10_million_pr.php</link>
		<description>YUME RAISES $25 MILLION TO HELP TV ADVERTISERS BUY ONLINE VIDEO AUDIENCES</description>
		<pubDate>17 February 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME APPOINTS SCOT MCLERNON AS CHIEF REVENUE OFFICER</title>
		<link>1_25_10_mclernon_pr.php</link>
		<description>YUME APPOINTS SCOT MCLERNON AS CHIEF REVENUE OFFICER</description>
		<pubDate>25 January 2010</pubDate> 
	  </item>
	  
	   <item>
		<title>YUME LAUNCHES NEW TRIPLE PLAY VIDEO AD PLACEMENT</title>
		<link>1_19_10_tripleplay_pr.php</link>
		<description>YUME LAUNCHES NEW TRIPLE PLAY VIDEO AD PLACEMENT</description>
		<pubDate>19 January 2010</pubDate> 
	  </item>
	  
	  <item>
		<title>HEARST MAGAZINES DIGITAL MEDIA SELECTS YUME AS VIDEO ADVERTISING PARTNER</title>
		<link>12_6_09_hearst_pr.php</link>
		<description>HEARST MAGAZINES DIGITAL MEDIA SELECTS YUME AS VIDEO ADVERTISING PARTNER</description>
		<pubDate>7 December 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>OOYALA AND YUME PARTNER TO MONETIZE LIVE VIDEO STREAMS</title>
		<link>11_16_09_ooyala_pr.php</link>
		<description>OOYALA AND YUME PARTNER TO MONETIZE LIVE VIDEO STREAMS</description>
		<pubDate>16 November 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME LAUNCHES THE FIRST &#8220;POWERROLL DATACONNECT&#8221; WITH LAND ROVER</title>
		<link>9_28_09_powerroll_data_pr.php</link>
		<description>YUME LAUNCHES THE FIRST &#8220;POWERROLL DATACONNECT&#8221; WITH LAND ROVER</description>
		<pubDate>28 September 2009</pubDate> 
	  </item>
	  
	   <item>
		<title>YUME FORGES PARTNERSHIP WITH AUTOTRADER.COM ACCESS FOR BEHAVIORAL TARGETING</title>
		<link>8_17_09_autotrader_pr.php</link>
		<description>YUME FORGES PARTNERSHIP WITH AUTOTRADER.COM ACCESS FOR BEHAVIORAL TARGETING</description>
		<pubDate>17 August 2009</pubDate> 
	  </item>
	    
	  
      <item>
		<title>YUME TO BEGIN MONETIZING EMBEDDED PLAYER NETWORK VIA ONLINE VIDEO ADS FOR MSNBC.COM</title>
		<link>6_30_09_msnbc_pr.php</link>
		<description>YUME TO BEGIN MONETIZING EMBEDDED PLAYER NETWORK VIA ONLINE VIDEO ADS FOR MSNBC.COM</description>
		<pubDate>30 June 2009</pubDate> 
	  </item>
	    
	  <item>
		<title>YUME RANKED #1 VIDEO AD NETWORK, SURPASSING 63 MILLION UNIQUE VIEWERS, ACCORDING TO COMSCORE</title>
		<link>06_08_09_yume_ranked_pr.php</link>
		<description>YUME RANKED #1 VIDEO AD NETWORK, SURPASSING 63 MILLION UNIQUE VIEWERS, ACCORDING TO COMSCORE</description>
		<pubDate>8 June 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME LAUNCHES NEW &#8220;InSynch&#8221; VIDEO TAKOVER AD UNIT</title>
		<link>5_5_09_insynch_pr.php</link>
		<description>YUME LAUNCHES NEW &#8220;InSynch&#8221; VIDEO TAKOVER AD UNIT</description>
		<pubDate>5 May 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>VOBILE AND YUME PARTNER TO EXPAND PREMIUM VIDEO AD INVENTORY</title>
		<link>4_7_09_vobile_pr.php</link>
		<description>VOBILE AND YUME PARTNER TO EXPAND PREMIUM VIDEO AD INVENTORY</description>
		<pubDate>7 April 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME PARTNERS WITH MINDSHARE FOR LAUNCH OF INTERNET GRP AUDIENCE MEASUREMENT METRIC FOR VIDEO AD CAMPAIGNS</title>
		<link>04_06_09_mindshare_pr.php</link>
		<description>YUME PARTNERS WITH MINDSHARE FOR LAUNCH OF INTERNET GRP AUDIENCE MEASUREMENT METRIC FOR VIDEO AD CAMPAIGNS</description>
		<pubDate>6 April 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>EVERYZING ANNOUNCES STRATEGIC ADVERTISING PARTNERSHIP WITH YUME</title>
		<link>04_06_09_everyzing_pr.php</link>
		<description>EVERYZING ANNOUNCES STRATEGIC ADVERTISING PARTNERSHIP WITH YUME</description>
		<pubDate>6 April 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME NAMED ALWAYSON ONMEDIA 100 WINNER</title>
		<link>01_22_09_onmedia_pr.php</link>
		<description>YUME NAMED ALWAYSON ONMEDIA 100 WINNER</description>
		<pubDate>22 January 2009</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME SELECTED BY ADOBE TO SERVE ADS IN STREAMING AND DOWNLOADED CONTENT</title>
		<link>11_25_08_adobe_pr.php</link>
		<description>YUME SELECTED BY ADOBE TO SERVE ADS IN STREAMING AND DOWNLOADED CONTENT</description>
		<pubDate>25 November 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME LAUNCHES BEHAVIORAL TARGETING FOR ONLINE VIDEO ADS TO HIGH QUALITY INTENT&#x2013;BASED AUDIENCES</title>
		<link>09_9_08_behavioral_pr.php</link>
		<description>YUME LAUNCHES BEHAVIORAL TARGETING FOR ONLINE VIDEO ADS TO HIGH QUALITY INTENT–BASED AUDIENCES</description>
		<pubDate>9 September 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME NAMES ONLINE MEDIA VETERAN MICHAEL MATHIEU AS CEO</title>
		<link>08_12_08_mathieu_pr.php</link>
		<description>YUME NAMES ONLINE MEDIA VETERAN MICHAEL MATHIEU AS CEO</description>
		<pubDate>12 August 2008</pubDate> 
	  </item>
	  
	  	  <item>
		<title>YUME RANKED LARGEST VIDEO AD FOCUS PROPERTY</title>
		<link>07_21_08_comscore_pr.php</link>
		<description>YUME RANKED LARGEST VIDEO AD FOCUS PROPERTY</description>
		<pubDate>21 July 2008</pubDate> 
	  </item>
				  
	  <item>
		<title>YUME ANNOUNCES AGREEMENT WITH MICROSOFT TO COMPLEMENT VIDEO AD MANAGEMENT PLATFORM AND AD SALES FOR EXCESS VIDEO ADVERTISING INVENTORY</title>
		<link>06_16_08_ms_pr.php</link>
		<description>YUME ANNOUNCES AGREEMENT WITH MICROSOFT TO COMPLEMENT VIDEO AD MANAGEMENT PLATFORM AND AD SALES FOR EXCESS VIDEO ADVERTISING INVENTORY</description>
		<pubDate>16 June 2008</pubDate> 
	  </item>
		  
	  <item>
		<title>YUME LETS PUBLISHERS TAKE CONTROL OF THEIR VIDEO ADVERTISING WITH NEW NETWORKME SOLUTION</title>
		<link>04_28_08_networkme_pr.php</link>
		<description>YUME LETS PUBLISHERS TAKE CONTROL OF THEIR VIDEO ADVERTISING WITH NEW NETWORKME SOLUTION</description>
		<pubDate>28 April 2008</pubDate> 
	  </item>
		  
	  <item>
		<title>YUME TO RELEASE ADME LIVE CAMPAIGN WINDOW FOR REAL&#x2013;TIME ONLINE VIDEO ANALYTICS ON THE DESKTOP</title>
		<link>04_28_08_adme_pr.php</link>
		<description>YUME TO RELEASE AdMe LIVE CAMPAIGN WINDOW FOR REAL-TIME ONLINE VIDEO ANALYTICS ON THE DESKTOP</description>
		<pubDate>28 April 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME TAPS SILICON VALLEY VET RICHARD YANOWITCH</title>
		<link>04_22_08_yanowitch_pr.php</link>
		<description>YUME TAPS SILICON VALLEY VET RICHARD YANOWITCH</description>
		<pubDate>22 April 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME PARTNERS WITH SPOTXCHANGE TO MAXIMIZE OPPORTUNITIES FOR ADVERTISERS AND PUBLISHERS</title>
		<link>03_18_08_spotxchange_pr.php</link>
		<description>YUME PARTNERS WITH SPOTXCHANGE TO MAXIMIZE OPPORTUNITIES FOR ADVERTISERS AND PUBLISHERS</description>
		<pubDate>18 March 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME OFFERS VIDEO TICKERBOY ADS POWERED BY POINTROLL</title>
		<link>02_26_08_tboy_pr.php</link>
		<description>YUME OFFERS VIDEO TICKERBOY ADS POWERED BY POINTROLL</description>
		<pubDate>26 February 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME AND GOOGLE TO SERVE INVIDEO OVERLAY ADS</title>
		<link>02_21_08_google_pr.php</link>
		<description>YUME AND GOOGLE TO SERVE INVIDEO OVERLAY ADS</description>
		<pubDate>21 February 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME LAUNCHES ADAPTIVE CAMPAIGN ENGINE TO HELP PUBLISHERS MAXIMIZE REVENUE ACROSS MULTIPLE AD FEEDS</title>
		<link>02_12_08_ace_pr.php</link>
		<description>YUME LAUNCHES ADAPTIVE CAMPAIGN ENGINE TO HELP PUBLISHERS MAXIMIZE REVENUE ACROSS MULTIPLE AD FEEDS</description>
		<pubDate>12 February 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME AD PLATFORM TO POWER NEW NBC DIRECT</title>
		<link>01_22_08_nbc_pr.php</link>
		<description>YUME AD PLATFORM TO POWER NEW NBC DIRECT</description>
		<pubDate>22 January 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME SELECTED BY ALWAYSON AS ONMEDIA TOP 100 WINNER</title>
		<link>01_22_08_aom_pr.php</link>
		<description>YUME SELECTED BY ALWAYSON AS ONMEDIA TOP 100 WINNER</description>
		<pubDate>22 January 2008</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME CLOSES $9 MILLION FROM KHOSLA VENTURES, ACCEL PARTNERS, BV CAPITAL, DAG VENTURES</title>
		<link>10_16_07_vc_pr.php</link>
		<description>YUME CLOSES $9 MILLION FROM KHOSLA VENTURES, ACCEL PARTNERS, BV CAPITAL, DAG VENTURES</description>
		<pubDate>16 October 2007</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME TO POWER ADVERTISING FOR NEW MICROSOFT WINDOWS MEDIA CENTER INTERNET TV OFFERING</title>
		<link>09_27_07_mswmc_pr.php</link>
		<description>YUME TO POWER ADVERTISING FOR NEW MICROSOFT WINDOWS MEDIA CENTER INTERNET TV OFFERING</description>
		<pubDate>27 September 2007</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME UNVEILS NEW SUITE OF AD PRODUCTS THAT USHER IN THE NEXT ERA OF ONLINE VIDEO ADVERTISING</title>
		<link>08_20_07_adsuite_pr.php</link>
		<description>YUME UNVEILS NEW SUITE OF AD PRODUCTS THAT USHER IN THE NEXT ERA OF ONLINE VIDEO ADVERTISING</description>
		<pubDate>20 August 2007</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME RECOGNIZED BY JUDGES AS &#8220;BEST IN SHOW&#8221; AT UNDER THE RADAR 2007</title>
		<link>07_9_07_under_radar_pr.php</link>
		<description>YUME RECOGNIZED BY JUDGES AS &#8220;BEST IN SHOW&#8221; AT UNDER THE RADAR 2007</description>
		<pubDate>7 July 2007</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME, SOMAGIRLS.TV IN FIRST&#x2013;EVER &#8220;ANY DEVICE&#8221; AD DISTRIBUTION DEAL</title>
		<link>05_21_07_soma_pr.php</link>
		<description>YUME, SOMAGIRLS.TV IN FIRST&#x2013;EVER &#8220;ANY DEVISE&#8221; AD DISTRIBUTION DEAL</description>
		<pubDate>21 May 2007</pubDate> 
	  </item>
	 
      <item>
		<title>YUME, AZUREUS TO LAUNCH DYNAMIC ADS IN ONLINE HIGH&#x2013;QUALITY VIDEO CONTENT ON VUZE</title>
		<link>04_16_07_azur_pr.php</link>
		<description>YUME, AZUREUS TO LAUNCH DYNAMIC ADS IN ONLINE HIGH&#x2013;QUALITY VIDEO CONTENT ON VUZE</description>
		<pubDate>16 April 2007</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME LAUNCHES FIRST&#x2013;EVER ONLINE ADVERTISING WITHIN DOWNLOADED VIDEO ON THE BITTORRENT ENTERTAINMENT NETWORK</title>
		<link>04_2_07_bittor_pr.php</link>
		<description>YUME LAUNCHES FIRST&#x2013;EVER ONLINE ADVERTISING WITHIN DOWNLOADED VIDEO ON THE BITTORRENT ENTERTAINMENT NETWORK</description>
		<pubDate>2 April 2007</pubDate> 
	  </item>
	  
	  <item>
		<title>YUME LAUNCHES FIRST ONLINE VIDEO AD NETWORK BUILT FROM GROUND UP TO IMPROVE MONETIZATION FOR ADVERTISERS AND PUBLISHERS</title>
		<link>03_5_07_first_pr.php</link>
		<description>YUME LAUNCHES FIRST ONLINE VIDEO AD NETWORK BUILT FROM GROUND UP TO IMPROVE MONETIZATION FOR ADVERTISERS AND PUBLISHERS</description>
		<pubDate>5 March 2007</pubDate> 
	  </item>
	  
	  
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