Inventory Forecasting

Maximize revenue by preventing overbooking and underselling of inventory

Inventory forecasting is an integrated feature of the YuMe platform that helps publishers predict how much inventory will be available based on an advertiser’s target audience profile and campaign delivery goals.   See inventory availability for booked campaigns, show inventory availability for particular targets and see how much inventory is available at your CPM price.  The inventory forecast takes into account the following campaign parameters to calculate available ad impressions:

Once an inventory forecast is determined, YuMe’s platform measures and optimizes the ad campaign's delivery, ensuring every impression counts and no advertiser dollars drop on the floor.